PRE-SCHOOL HIT LAZYTOWN HEADSFOR FOURTH TV SERIES
NUREMBERG, 30th January, 2013 – Turner Broadcasting announced today that a fourth series of award-winning children’s TV show LazyTown has been greenlit.
Acquired by Turner in September 2011, LazyTown is the only global entertainment brand dedicated to promoting health in a fun and entertaining way to young children and their families.
A brand new third series of the TV show (comprising 13 new half-hour episodes) has just been produced. It premieres this spring in the UK and rolls out worldwide throughout the rest of the year.
LazyTown charts the exploits of superhero Sportacus and his resourceful young friend Stephanie as they attempt to foil the madcap plans dreamt up by arch rival Robbie Rotten to make their town the laziest in the world. Filmed in high definition and with a clever mix of live action, puppetry and CGI, the new series will be supported comprehensively both on and off-air, including through a wide-ranging licensing and merchandising rollout, high level health-related promotional campaigns and online games.
Speaking at the Nuremberg International Toy Fair, Alan Fenwick, VP, Turner CN Enterprises, said: “We’re delighted that the investment we made into LazyTown Series 3 has already brought new exciting partnerships on board. This is an iconic brand all around the world - and with today's announcement about Series 4, which is scheduled for transmission in 2014, and an ongoing content pipeline for the brand in development, we’re looking forward to announcing many more new strategic partnerships shortly.”
“LazyTown is a key element in Turner’s strategy to grow its pre-school channel brand Cartoonito into a global force,” adds chief content officer for EMEA, Michael Carrington.
“We’re thrilled with the way the latest series has worked out. As well as the return of all the much-loved characters, there’s a host of exciting new stories, some cool new gadgets and a fabulous new actress in the role of Stephanie. Series 4 goes into production very soon in our LazyTown studios in Iceland and promises to be even more innovative, engaging and energetic.”